Two men armed with a hammer threatened convenience store staff before escaping with cash and alcohol.
The men, whose faces were masked, targeted the Nisa shop, in Walnut Road, Shelthorpe, Loughborough, on Saturday afternoon.
Police said the pair escaped in a car driven by an accomplice.
No members of staff or customers were injured during the raid, which happened at 1.30pm.
The shop opened in the former Hunters Moon pub in April.
Local councillor Robert Sharp said: "It's very sad...
